Privacy Policy

Wyoming Machinery Company ("Wyoming Machinery," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at https://www.wyomingcat.com, visit any of our 7 physical locations, or otherwise interact with us.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Request a quote or pricing information on equipment
• Fill out a contact form or schedule service
• Order parts online or by phone
• Apply for employment or the ThinkBIG program
• Subscribe to our newsletter or promotional communications
• Create an account on Parts.Cat.Com through our dealership

This information may include your name, email address, phone number, mailing address, company name, job title, equipment serial numbers, and payment information.

Information Collected Automatically

When you access our website, we may automatically collect certain information about your device and usage, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data. This information is collected through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process and respond to quote requests, service appointments, and parts orders
• Send you equipment-related communications and promotional materials
• Analyze website usage to improve user experience
• Process employment applications
• Comply with legal obligations
• Protect against fraud and unauthorized access

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our website. Cookies are small data files placed on your device. We use:

• Essential cookies — required for website functionality
• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies — used to deliver relevant advertisements

Specific cookies used on this Site include:

• wm_consent — Stores your cookie consent preference (365 days, essential)
• _ga, _ga_* — Google Analytics 4 tracking (analytics)
• _gcl_au — Google Ads conversion tracking (marketing)
• __hssc, __hstc, hubspotutk — HubSpot CRM tracking and form analytics (marketing)

We use Google Consent Mode v2 to respect your cookie preferences. You can manage your consent at any time using the cookie consent banner displayed when you first visit our Site. You may also instruct your browser to refuse all cookies, though some parts of our website may not function properly without them.

4. Third-Party Services

We may share your information with third parties in the following circumstances:

• Caterpillar Inc. — As an authorized Cat dealer, certain transaction and service information is shared with Caterpillar for warranty processing, Product Link telematics, and parts ordering.
• Cat Financial — If you apply for equipment financing, your application information is shared with Cat Financial Services Corp.
• Service providers — We use third-party services for website hosting, analytics, email delivery, and payment processing. These providers access your data only to perform tasks on our behalf.
• Legal requirements — We may disclose your information if required to do so by law or in response to valid requests by public authorities.

We do not sell your personal information to third parties. Specific third-party service providers we use include:

• Google Analytics (GA4) — website analytics and usage tracking
• Google Tag Manager (GTM) — tag management for analytics and marketing
• HubSpot — customer relationship management (CRM) and form analytics
• Supabase — secure cloud database for form submissions and equipment data
• Vercel — website hosting and content delivery
• Sandhills Global — equipment inventory data and listing syndication

5. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Equipment service records and warranty information may be retained for the useful life of the equipment.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of marketing communications
• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the information below.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: